Q. How much does page load time affect my Google ranks?

A. Ever since page load time was announced as a ranking factor back in 2010, the conventional wisdom has been that it’s not a major factor and isn’t something to worry too much about in terms of SEO rankings, unless a website is very, very slow, and is significantly slower than the other sites it’s competing with.

Based on a video from Google’s Matt Cutts back in 2013, there’s no specific number that determines whether a site is at risk – it’s all relative to your competitive space. You can use Google’s PageSpeed Insights tool to see where your site’s speed falls in relation to your competitors, both for desktop and mobile. If you’re not a super-slow outlier, chances are you don’t have any SEO concerns.