You built it, but did they come? If you’ve ever wondered how to get listed in the major search engines’ shopping sites, these links will help you.

Google

Search Google Products, Google’s shopping engine, here: http://www.google.com/products.

If you’d like to sell something on Google Products, you can do so for free. You’ll need to set up a product feed, which is basically a list of all of your products, along with important info like price, URL, thumbnail image and UPC code.

Get started here: http://www.google.com/intl/en_us/products/howitworks.html

Yahoo

Search Yahoo! shopping here: http://shopping.yahoo.com/

To list your products, you have some choices:

• You can set up your own Yahoo! store through Yahoo! Merchant Solutions. There are three levels available to you, each with varying levels of fees for setup, hosting, and transactions. Learn about it and sign up here: http://searchmarketing.yahoo.com/shopsb/index.php
• Or, you can have your products fed to Yahoo Shopping via Pricegrabber. (typically a pay-per-click fee applies).

Bing

Bing offers a shopping feed similar to Google’s, but with a more difficult-to-understand process for setting it up.  Get started here:

http://advertising.microsoft.com/search-advertising/bing-shopping

Independent shopping portals: Shopzilla, Bizrate.com, Shopping.com, Nextag.com, Pricegrabber

These independent shopping sites offer many shopping amenities and a user experience that is comparable to – or better than – the larger services. Their market share is often larger than Google, Yahoo! Search, or Bing. For much more information and details about independent shopping sites, see SearchEngineLand: Kicking The Tires on Shopping Search, Part II.