SEO and Paid Search Services

SEO For Existing Sites and Redesigns

Gravity helps companies get in front of targeted searchers. We identify what your high-value audiences are searching for and craft an effective conversion path that starts with your presence in Google.

We inject SEO best practices into your entire website, from the platform choice to the text on the page. We help reduce the risk of lost traffic and ranks caused by site redesigns. We look for SEO opportunities and audiences you may not know about. And if the opportunity is low and the challenges are high, we’ll tell you that from the start, so you can dedicate your resources accordingly.

Technical SEO

Gravity excels at diagnosing and fixing complex technical SEO problems for e-commerce, entertainment, B2B and B2C sites. We’re experts in mobile search, CMS platform customization, search-friendly site structure, analytics attribution, Schema integration, international targeting, and finding a workable SEO plan for experience-heavy sites. We work with WordPress, Webflow, Adobe Experience Manager (AEM), custom React builds, and more.

We know how to communicate with your developers in language they understand, and use collaborative troubleshooting, workarounds, and follow-ups to make sure problems get solved.

Paid Search (PPC/SEM)

Gravity helps you identify a realistic budget and the right channels for reaching your target audience. We create and manage campaigns on Google Ads (search, display, remarketing, and shopping), Bing ads, and Amazon. We manage US and international campaigns in a wide range of budgets. Whether you measure success with impressions, cost per acquisition (CPA), return on ad spend (ROAS), or a more exotic metric, we manage your campaigns carefully toward your goals, and we keep you in the loop with meaningful, customized reporting.

Gravity is a certified Google Partner.

GA4 & GTM: Analytics Audits and Support

Google Analytics 4 is powerful, but it’s also difficult to configure and interpret. Gravity has deep expertise with GA4. Our services include GA4 and Google Tag Manager configuration, troubleshooting, dashboard customization, event tracking, e-commerce tracking evaluation, campaign tagging, data validation, and the service you’ll value most: clear guidance and thoughtful analysis.

Many of our clients are juggling data from multiple attribution models. We help by identifying and describing data discrepancies between GA4 and other channels (Google Ads, Meta, etc.), which leads the way to meaningful insights. 

Content Optimization

Gravity helps you identify and optimize website content that will appeal to and attract your high-value audience. We provide trainings, style guides, and support to integrate SEO best practices into your content development process.

Improving Your Brand in Google

Social Media and YouTube Optimization

Gravity’s experts fill the gaps that aren’t covered by your social team or developer. Our value to you lies where social intersects with search. We optimize social media pages in ways that benefit your website, and get your social properties into top search results. We configure share tags and social engagement tracking. We are on the leading edge of YouTube optimization and YouTube discoverability best practices.

Reporting and Accountability

Good SEO requires constant evaluation and adjustment. Gravity’s customized reporting is not just another dashboard. Our reporting will help you understand what’s working, what requires rethinking, and where to focus efforts for best results.

When your data demands a deeper dive, we can provide advanced analysis, including causal impact analysis, to uncover hidden trends and provide even more powerful insights.