Ask An SEO: A Competitor is Running AdWords With…
Q:(actual names are changed) Recently when searching on Google, I noticed that the Waldville school is coming up in the results when you search for our school’s name, Waffen School LA. People already confuse our two schools and this is only making matters worse! A friend told me they are paying for this. Can I stop it?
A: Your friend is correct. The Waldville school is advertising in Google when people search for your name, “waffen school LA”.
The Waldville school may not be doing this on purpose. It’s very possible they are doing what’s called a broad match in AdWords and matching the term “school LA” and this is just getting picked up by accident.
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