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Ask the Experts: Will my iWeb Site have Search…

November 16, 2009
by Jennifer Grappone

Q: I am a small photography business with no technical expertise. I started building my photo portfolio website in iWeb, but someone told me that an iWeb site would never have any ranks in Google. Is this true?

A: iWeb sites in their default format can have huge flaws that could severely hamper the search engines’ ability to index and rank them nicely. For example, the program might put blocks of text into graphics rather than search-engine-readable text, or it may not give each individual page a unique HTML page title. These flaws can be at least partly overcome with an SEO add-on called Rage’s iWeb SEO tool.

If you’re not wed to the iWeb idea, we suggest using a blog authoring tool instead. WordPress is great for non-technical folks and there are many free templates (called “themes”) available. Visit WordPress to choose a template that will meet your design needs and also set the site up with good search engine optimization without a lot of heavy lifting.

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Ask the Experts: Will an International Server Location affect…

August 12, 2009
by Jennifer Grappone

Q: We have a successful website in Australia, but we are thinking of moving to a US-based host in order to take advantage of lower rates. I’ve heard that this might affect our Google ranks in Australia – is this true?

A: Google (whether Google.com.au or Google.com in Australia) will typically do its best to match the country of origin on a website to the location of the searcher.

There are many ways that Google might try to figure out where a site’s home country is, and these include:

* the domain country (.fr, .au, .uk etc.)
* geotargeting as set in your Google Webmaster Tools account
* hosting server location.

If your target audience is located in Australia, we suggest that you try to match all of the above with your target audience. However, our guess is that as long as the first two bullet points are matched to your home country, the hosting location won’t be an issue.

Read more about this on Google’s blog: http://googlewebmastercentral.blogspot.com/2007/10/better-geographic-choices-for.html

Ask the Experts: Will my iWeb Site have Search…

Q: I am a small photography business with no technical expertise. I started building my photo portfolio website in iWeb, but someone told me that an iWeb site would never have any ranks in Google. Is this true?

Ask the Experts: Will an International Server Location affect…

Q: We have a successful website in Australia, but we are thinking of moving to a US-based host in order to take advantage of lower rates. I’ve heard that this might affect our Google ranks in Australia – is this true?

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