Blog - Page 53 of 92 - Gravity Search Marketing

New Website, Same SEO Goodness

January 17, 2010
by Jennifer Grappone

Something’s different around here!

We’re pleased to announce the debut of our new website, and we hope you’ll take a look around.

This redesigned site has many of the SEO resources our readers have come to rely on, and lots more:

From our Book, “Search Engine Optimization: An Hour a Day:” templates, worksheets, and SEO resources that will help you in your quest to improve your ranks, traffic and sales.
From our day-to-day experience as SEOs in the trenches: our Ask the Experts blog, which contains all of our previously published goodies, like articles, interviews, and tips, and will continue to grow with useful, trusted SEO knowledge that you can use to benefit your own site. If you can’t bear the wait for new posts, get your fix at Twitter from @jengrappone and @gradiva
An in-depth menu of SEO Services at Gravity Search Marketing, Jennifer Grappone and Gradiva Couzin’s SEO consulting firm. We consult for major brands, one-person shops and everything in between. Let us know how we can help you!

We don’t know how we did it all, while keeping up with our SEO consulting for a broad range of clients (did we mention that Gravity has fabulous clients with the most fascinating SEO challenges? We are so lucky!), but we did, and we’re very proud of the new site.

We hope you’ll enjoy finding what you’re looking for!

articles and interviews

Google Personalized Search: Part 2: How to Influence Google…

December 14, 2009
by Jennifer Grappone

As of December 4, 2009, Google’s search results will never be the same. Seriously, they’ll never be the same, even from one computer to another.

In our previous post, we discussed how Google personalized search will affect your business. Now, we look at how a business can influence personalized results, and whether we think that’s a good idea.

Should Businesses Try to Influence Google Personalized Search Results?

Some blackhat SEOs will say “of course, businesses should game the system any way they can.” Others might say that trying to influence personalized search results in any way is unethical (but those people probably work for Google – which, last time we checked, is neither a non-profit organization nor a branch of government). Clearly, the techniques described above could be abused; for example, an unscrupulous SEO company could trick its clients into thinking their ranks are getting better and better, or into thinking the SEO company’s ranks are higher than they really are.

But working with the system is not necessarily abuse. We always advocate 100% ethical SEO, and we advise the following: go ahead and be smart about personalized results, but never use any tactics that you wouldn’t want your potential clients or customers to find out about. Your potential customers are the last people you want to alienate – and they don’t want to be tricked or manipulated.

New Website, Same SEO Goodness

Google Personalized Search: Part 2: How to Influence Google…

As of December 4, 2009, Google’s search results will never be the same. Seriously, they’ll never be the same, even from one computer to another.

Should Businesses Try to Influence Google Personalized Search Results?

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