Gradiva Couzin, Author at Gravity Search Marketing

How to Link Your YouTube Channel to Your Website

May 15, 2015September 17, 2017
by Gradiva Couzin

You may have heard that there is no SEO silver bullet that will improve your ranks, and that’s true. Good SEO requires lots of little details that can add up to help your search engine ranks and visibility, and encourage engagement with your brand. One little detail you can get started on today is linking your YouTube channel to your website.

When you set up this link, you’ll send signals to YouTube that can influence your YouTube rank, based on the Google rank of your linked website. You’ll also be able to add annotations that link from your videos directly to your website, like this one: Met Opera YouTube Channel
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How to Link Your Google+ Brand Page to Your…

May 15, 2015September 17, 2017
by Gradiva Couzin

Even if you don’t put a lot of effort into updating your Google+ Brand page, it’s a good idea to link your Google+ page to your website. It won’t magically improve your Google ranks. But it helps strengthen Google’s understanding of your brand, which may improve your branded search results. It also helps you connect with your friends, fans, and customers by offering a prominent path to your website from your G+ page.

Google+ verification checkmark
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Gravity Search marketing is led by SEO industry veteran and author Jennifer Grappone in Los Angeles. The company was founded in 2006 following the success of the book Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011), which Jennifer co-authored. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and nonprofits.

Our small, talented California-based team specializes in SEO, advertising, analytics, and online brand visibility. Senior Technology Manager Andrew Berg, who joined Gravity in 2009, elevates the company’s technical SEO expertise to an elite level.

Deeply dedicated to our clients’ success, we’re known for clear communications, effective SEO guidance, and a commitment to transparency and ethical business practices.

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How to Link Your YouTube Channel to Your Website

How to Link Your Google+ Brand Page to Your…

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