Skip to content
Gravity Search Marketing
  • Why Gravity
  • Services
  • Blog
  • Contact Us
articles and interviews

4 Best Features of the New AdWords Interface

  • March 16, 2018August 30, 2018
  • by Gradiva Couzin

Google rolled out the new AdWords interface to all advertisers back in October 2017. Since then, Google has continuously released new features in hopes of improving productivity on the platform. After reviewing some of the recent updates, we put together a list of the four best features of the new interface.

Demographic Targeting for Household Income

While demographic targeting was available in the old AdWords interface, it’s more powerful and accessible in the new experience. For example, now household income is a demographic target alongside age and gender. (Previously, this was hidden deep in location targeting.)

You can find this by navigating to the Demographics tab from the main navigation menu. At the top of the page, you’ll find a chart for household income along with other demographics. This makes it easier to evaluate performance and modify bids based on income groups.


Read more “4 Best Features of the New AdWords Interface” →

Uncategorized

Ask an SEO: If I Have Top Organic Ranks,…

  • February 23, 2018February 23, 2018
  • by Gradiva Couzin
Q: We are spending a lot of money monthly on AdWords for our brand name, even though we have a #1 rank in Google for the same words. Aren’t we just throwing that money away, because the same people would click on our  non-paid listing if the ad wasn’t there? Is there any research on this question?

A: We’re often asked this question! I think we have an especially good vantage point for it, because we provide both organic SEO and paid search management services, rather than just one or the other. Like so many SEO questions, the answer is, “it depends.”

The general SEO/SEM industry consensus is that you will see an increase in traffic by including AdWords sponsorship, even when your site has top organic ranks for the same keyword. In our experience, this is generally true. Paid search results are very prominent and growing more so, especially in mobile screens. In some cases, even a #1 organic rank is pushed out of the first screen of mobile search results, so the only way to have a prominent Google spot is with a paid ad.
Read more “Ask an SEO: If I Have Top Organic Ranks, Can I Turn Off AdWords?” →

Posts navigation

1 2 3 4 … 64
Who We Are
Gravity Search Marketing was formed in 2006 as a partnership between Jennifer Grappone and Gradiva Couzin. Gravity’s clients include Fortune 500 companies, global entertainment brands, niche B2Bs, large and small retailers, and non-profits.
As SEO industry veterans, Couzin and Grappone co-wrote Search Engine Optimization: An Hour a Day (Wiley, 2006, 2008, 2011) and Five Stars: Putting Online Reviews to Work for Your Business (Wiley, 2014), and enjoy sharing their expertise in speaking engagements and press interviews. 
Gravity's small, talented team has expertise in analytics, paid search, social media and technical SEO. Gravity team members are located throughout California, in Los Angeles, Sacramento, and the San Francisco Bay Area.

Get in Touch

Get An Effective SEO Strategy

Most of our business comes through word of mouth from happy customers. We work with clients who have what it takes to make the project a success: intelligence, openness to new ideas, a commitment to communicating with us regularly, and a workflow that allows us to work with you effectively.

Contact Us
  • Home
  • Why Gravity is Different
  • Services
  • Blog
  • Books We’ve Written
  • Contact Us

Women-Owned Small Business (WOSB)

Gravity is an SBA-Certified WOSB

NAICS Codes:

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public relations agencies
  • 541990 Other Professional Services
  • 611430 Professional and Management Training
Gravity Search Marketing LLC - A Full-Service SEO Company
Los Angeles • San Francisco
Copyright © 2020 All Rights Reserved
Theme by Colorlib Powered by WordPress