There are numerous ways to optimize your company’s YouTube channel. One of the simplest methods is to create a playlist, which is a collection of videos that play in order, one right after the other. Playlists can help define your company’s brand and make it easier for viewers to navigate your channel. Additional benefits for your company and your viewers include:

Organization
Playlists are most effective when videos are grouped together based on a common theme. This can better inform viewers of your company’s products, services, and interests. For example, if your company sells music equipment, you may have one playlist with videos about guitars, while another playlist may have videos about pianos. By organizing similar content together, it increases the likelihood that viewers will watch multiple videos in one sitting.

Discoverability
Another benefit of playlists is that they provide additional opportunities to appear in YouTube search results. Since playlists are indexed separately from videos, your content could appear multiple times for the keywords that you’re targeting. To take advantage of this, you’ll want to optimize your playlists’ metadata in the same fashion that you would for individual videos. This would entail having keyword-rich playlist titles and descriptions.

Related Videos
When you add videos to a playlist, you’re sending a signal to YouTube that these videos are related. This could influence what YouTube chooses to display as related videos in the sidebar, which in turn could boost your YouTube views.

Increase Watch Session Time
The total amount of time that your viewers spend watching videos (called the watch session) may be a factor in YouTube’s search algorithm. Many YouTube experts believe that keeping your viewers on YouTube watching more videos will improve your videos’ ranks in YouTube search. By giving viewers a related video to watch in a playlist, you may increase their watch session time.

For information on how to set up and order your playlists, visit YouTube’s Help page.